This statistic, calculated by Ilker Koksal, co-founder of Botanalytics, suggests bot makers need to invest more effort to measure bot metrics and performance and deliver value to users. Traditional metrics like DAU / MAU and analytics tools like Google Analytics or Mixpanel work well for websites and mobile apps, but the unique conversational nature of chatbots requires a different perspective on performance. Some traditional metrics may even be misleading. Session length is often used as a proxy for user engagement on web and mobile. However, many chatbots are utilitarian and should be a functional shortcut compared to their app or website counterparts.